Below is a list of links to helpful articles relevant to the topic of Content Marketing. There are a lot of incredibly smart and talented people working in this field. This is just a small sampling of their great content that I’ve come across. Enjoy!
Content marketing is ‘not advertising’, says IAG marketer
By Mariam Cheik-Hussein February 11, 2019
How Major Brands Won with Trust-Centered Marketing By Carrie Dagenhard March 5, 2019
Marketing Success Doesn’t Have to be Hard, Here are 14 Roles to Fill February 23, 2019
Why Content Consistency Is Key To Your Marketing Strategy By Jon Simpson February 11, 2019
10 Suggestions for Changing Things Up and Breaking Out of a Small Business Rut By Annie Pilon February 9, 2019
The Eight (New) Commandments Of Content By Raush Salhi and Laura Roberts February 3, 2019
What is work? By John Hagel & Maggie Wooll January 28, 2019
If Half of Web Traffic Is Fake, Good Content Marketing Is Even More Important By Emily Gaudette January 16th, 2019
Inside the patient journey: Three key touch points for consumer engagement strategies
By David Bettes & Leslie Karenda September 25, 2018
How Content Marketing Can Help Your Company Do More For Less By Alex Ionedes June 25, 2018
The Advertising Industry Doesn’t Need More Data- It Needs More Creativity By Serene Touma September 20, 2018
Navigating the future of work: Can we point business, workers, and social institutions in the same direction?
By John Hagel, Jeff Schwartz, Josh Bersin July 31, 2017
5 Things Missing from Your Content Strategy By Shante Schroeder May 18, 2017
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