Resources

Below is a list of links to helpful articles relevant to the topic of Content Marketing. There are a lot of incredibly smart and talented people working in this field. This is just a small sampling of their great content that I’ve come across. Enjoy!

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Technology Content Marketing 2019: Benchmarks, Budgets, and Trends March 7, 2019

Content marketing is ‘not advertising’, says IAG marketer
By Mariam Cheik-Hussein February 11, 2019

How Major Brands Won with Trust-Centered Marketing By Carrie Dagenhard March 5, 2019

Marketing Success Doesn’t Have to be Hard, Here are 14 Roles to Fill February 23, 2019

Why Content Consistency Is Key To Your Marketing Strategy By Jon Simpson February 11, 2019

10 Suggestions for Changing Things Up and Breaking Out of a Small Business Rut By Annie Pilon     February 9, 2019

The Eight (New) Commandments Of Content By Raush Salhi and Laura Roberts        February 3, 2019

What is work? By John Hagel & Maggie Wooll     January 28, 2019

If Half of Web Traffic Is Fake, Good Content Marketing Is Even More Important By Emily Gaudette       January 16th, 2019

Inside the patient journey: Three key touch points for consumer engagement strategies
By David Bettes & Leslie Karenda September 25, 2018

How Content Marketing Can Help Your Company Do More For Less By Alex Ionedes       June 25, 2018

The Advertising Industry Doesn’t Need More Data- It Needs More Creativity By Serene Touma        September 20, 2018

Navigating the future of work: Can we point business, workers, and social institutions in the same direction?
By John Hagel, Jeff Schwartz, Josh Bersin July 31, 2017

5 Things Missing from Your Content Strategy By Shante Schroeder       May 18, 2017

We’d love your feedback on these articles and if you have any topics you’d like to see covered, feel free to contact us.

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