March 28, 2019 In last week’s installment I covered several steps you can take to ensure you are accurately measuring the impact of your content marketing efforts, focusing on top and mid-funnel tactics. This week we’ll take a closer look at how to measure your content marketing activities that are designed to drive bottom … Continue reading How To Know If Your Content Marketing Is Working Pt. 2 – What Does It Take To Win?
March 21, 2019 “Don’t mistake activity with achievement.” — John Wooden With apologies to Coach K, Pat Summitt and Geno Auriemma, John Wooden is the greatest college basketball coach in the history of the game, winning 10 national championships in 12 years, including an unprecedented seven in a row. So, who better … Continue reading How to Know If Your Content Marketing Is Working. Pt. 1
March 14, 2019 The general consensus is that Content Marketing has been around for over a hundred years, with John Deere’s The Furrow often referenced as the original piece of content marketing. However, there are examples that predate The Furrow, including Poor Richard’s Almanac published in 1732 by Pennsylvania’s own Benjamin Franklin to promote his printing business. In fact, you could … Continue reading What’s Led To The Rise Of Content Marketing?
March 7, 2019 “All things being equal, simpler solutions are generally better than more complex ones.” This paraphrasing of Occam’s Razor is the second most popular expression in our offices (the first is “measure twice, cut once”), and it guides many of our decisions. It’s what we ultimately fell back on when arguing about what … Continue reading What Is Content Marketing